See the Amount of beer consumed in Cameroon over soft drinks in 2015

The breweries company in Cameroon, which has just revealed the figures on sales of beer, dominated the market flowing over 510,430,000 liters.

Overall sales of beer in Cameroon in 2015 amounted to 6.6 million hectoliters (or 660 million liters), including imports. This was revealed limited company brasseries of Cameroon (SABC), in its annual report presented on 18 May at its general assembly.

Which also indicates replied that the market has been dominated by the SABC with 78.0% of sales, followed by Guinness (14.4%) and the Cameroon Union of breweries 7.2%.

The report notes that sales by the SABC during the year 2015, 510 430 100 liters, are down 5.7% compared to 2014. "This result in the decline reflects the impact negative of higher excise duties on beer sold by SABC which resulted in a 20% increase in the price of beer, the increased competitiveness of the Guinness small model, favored by a smaller increase in its price, 50 CFA 550 CFA francs, or 9% increase, hyper competitor activity in promotion, said the SABC.

As regards soft drinks, the overall market in 2015 is estimated at around 4,000,000 hectoliters (over 40 million liters), with growth of 16.7% over 2014. "SABC has sold 2,366,337 hl free soft drinks out and out export, an increase of 7.1% over the previous year. This result is particularly honorable insofar as it was generated with products that cost 20% more expensive than those of competitors, "says breweries in Cameroon.